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In the Roundtable Workshops where the current situation, improvement and solution suggestions regarding the e-commerce and crossborder e-commerce sector are discussed, the sector dynamics and the sustainable future are set up with the common reasoning and reporting system of E-Com Leaders Club members. The studies are published by Fortune Turkey magazine and shared with the target audience through collaborations with public institutions and NGOs.
With the emergence of the Covid-19 pandemic, the adoption of online payments by every segment of the population and the growth of e-commerce volume with the habit of shopping online. The growth of the volume and the implementation of quick actions. Studies about scaling and new investments.
Analyzing e-export incentives of state institutions such as the Ministry of Commerce, Development Agencies and KOSGEB and talking about the developments that can be made during the process.
Speaking about the effects of current laws, regulations and practices on the growth of e-commerce Recent legislative changes and and their opportunities.
Discussion questions about the competition of SMEs and brands with large marketplaces in the digitalizing and growing e-commerce market.
The importance of integrating businesses into marketplaces and feeding them with correct data. The effect of category matching on sales. Integration costs, healthy management of integration processes. Discussing product list, closure, trademark rights, etc.
Making cost-benefit analysis of the products which are going to be placed in the marketplace. Discussing the profit and loss that may bring to the business as a result. Extra costs of additional turnover. Commission, penalty, invoices and financial flow.
Discoursing on the rise of social media in e-commerce, and discussion of the effectiveness of marketing methods such as phenomenon marketing, as well as the competition of social commerce with e-commerce. Measurement processes of these new marketing methods. (Adjust, Analytics, UTM)
Discussion on personalized digital marketing methods that can bring success in e-commerce sales.
Speaking broadly about the methods that can be used in CRM and marketing automations, as well as the internet and mobile applications.
Talking extensively about the methods that can be used in marketing and customer relationship management automation, and the internet and mobile applications.
Emphasizing on the competition of two giant companies such as Facebook and Google at the point of digital marketing. Discussing the roles of these companies in terms the future of digital marketing.
In-depth discussion of the foundation of e-commerce partnerships, remarketing strategies, finding potential customers, and comparing the product prices of the competitors.
Analyzing data in the most accurate way in multi-channel retailing and delivering it to customers with multi-channel marketing.
In-depth discussion of investment methods such as Rate of Investment and Return On Advertising Spend. Return investments made in e-commerce.
A study on the processes that have become faster and easier as a result of the use of artificial intelligence in e-commerce, through case studies experienced in the sector. (Instant search, recomondation engine, custom UI etc.)
Speaking and discussing on opening the way of direct selling and non-store retailing in e-commerce. Gaining the same experience and brand experience in every channel.
Discussion of mobile applications used in e-commerce processes and how large marketplaces compete with them.
The competition of web applications and mobile applications in the future. Differences between mobile apps and web apps.
In-depth examination of software infrastructures that form the basis of e-commerce. Evaluation of process transitions on the benefit and cost axis. How much does software flexibility make a difference in development efforts?
Discussing what kind of predictions can be provided by customer relationship management, which is one of the hottest topics of the 21st century. Increasing online customer loyalty in e-commerce processes. Subscription systems, regular communications, customer segmentation, and so on.
Discussion on what critical roles chatbots can play in the future.
Discussions and interviews on the changes in the law on protection of personal data, which has been one of the most important issues of e-commerce sites and contracts in recent years. Case studies regarding GDPR.
Talking about the right way of social media, which is a must in the e-commerce sector. The most optimized analysis of the customer’s feelings and thoughts. Power of social media and strategies of brands in today’s e-commerce world. Strengthening the bond with the customer with these studies.
In-depth discussion on optimizing logistics, planning, stock management and online marketing methods before busy periods such as Black Friday, Valentine’s Day, and holidays.
Discussing the case studies that come up as success stories in busy seasons that include special days. Emphasizing on what can be learned from them.
Discussing the competition between online and physical stores in the digitalizing world and speaking about its consequences.
In-depth examination of the literature research papers on planning, stock management and renewal of supplies, which constitute critical processes in establishing the e-commerce infrastructure.
Discussion of modern methods such as AI and robotics that can be used in increasing efficiency in the delivery process, which is the step of delivering the product to the customer. New developments to reduce the distance between the product and customer and accelerating this process. (Store delivery, pick up at the store)
Considering the reasons for the return of the products. Determining these reasons and discussing the ways that can reduce the return rates. Speeding up post-order shipping processes, digitizing and measuring possible return requests.
Discussing the AI and robotics studies carried out by companies such as Amazon for the future of warehouse management, which is one of crucial steps in the e-commerce. Emphasizing on examples from the supply chain and improving these studies. Warehouse management systems, automation solutions and future technologies in e-commerce sector.
Talking about the financing of logistics, which is one of the most critical elements of the e-commerce infrastructure. In-depth analysis of cost of logistics, financial improvements and performance measures.
Discussions on what measures can be taken to create the necessary capital stock. Finding break-even point. Financial management in e-commerce. Tracking of investments in fixed assets and operational expenses. Reporting the targeted profit figure that had been forecasted at bottom. Long term investment planning.
Emphasizing on the changes in payment methods caused by the acceleration of digitalization and cashless payments in e-commerce through the role of mobile applications.
In-depth discussion and discussion of the most important indicators of success in e-commerce such as income, profit, customer retention, foundation of correct communication with the customer, and providing access to the marketplace.
Defining the characteristics and responsibilities of e-commerce leaders who follow data science, technology and trends in the best way. They are leaders who are customer centric and able to embrace change in all aspects.
Creating human resources that can adapt to the digitalization process in e-commerce. Discussion of the necessary methods and procedures.
